I’ve been developing for WordPress over a few years now. I love the simplicity of the system (compared to other content management systems) and that it is nevertheless as powerful as all of its competitors. However, one thing always annoyed me, and I bet everyone else too: Setting it up is just a pain. Not because it is in any way hard, but because it costs some time. It’s only about 10 minutes maximum, but I didn’t want to invest this time doing the exact same thing for any web site I set up. Yeah, it’s just 10 minutes – but you probably heard that developers are lazy. You probably set up WordPress sites as well, so I don’t need to tell you this. But there is another way which I’ll illustrate in this tutorial. I will explain how you can set up your WordPress installation by executing just one single script in Terminal (you should have a basic understanding of how to use it before reading this article). Furthermore you will learn how to include a WordPress starter theme that has all the important tools built-in. But now let’s get started in kickstarting your projects!
Schema.org provides you a good way to optimize your website for search engines. SEO surely means much more than that, but the usage of Schema.org will improve your visibility to Google & Co. a lot. Have you ever, for example, checked out movie search results at a website like IMDB.com or Wikipedia.org? They will mostly show you additional information for that particular movie, such as a trailer link, a link to release dates, maybe user ratings for this movie (check out the tiny yellow stars there!) and sometimes information about the actors, the director and much more, depending on your search query – and the website’s markup with Schema.org. So Google is not that intelligent that they know what the website is about – you gotta ensure this yourself by adding Schema.org microdata. While it does not directly improve your website’s rankings, the search results for your page will certainly look more appealing to users since additional information will be included.
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