The Site Kit plugin by Google makes it trivial to integrate your WordPress site with various publisher-facing Google services such as Google Analytics. In addition to exposing key insights from these services directly in your WordPress dashboard, it also automatically places the necessary code snippets on your page to ensure these metrics can be gathered properly.
In this post we will look at Google Analytics specifically and how you can customize its behavior in the Site Kit plugin. While the default configuration already gives you access to many valuable metrics, Google Analytics becomes really powerful when you have tailored it to your specific use-cases. With Site Kit currently still in Beta, the user-facing configuration options for Google Analytics are minimal. While we are exploring how we can expose more customization opportunities through the plugin’s settings UI, it may be a while until these improvements are included in a new plugin’s release. Since its beta 1.0.4 release though, the plugin includes filters to modify the Google Analytics configuration, so as a developer you can tweak it in almost any way you like already today.